We were commissioned to create the packaging design for the Canadian Lunar New Year Year of the Snake release 2023. Inspired by traditional Chinese symbols of prosperity and longevity, the illustration incorporates Taihu stones, pine trees, and orchids, all connected through the flowing movement of the snake as the central character. These elements come together to create a visual narrative that celebrates both cultural heritage and the spirit of the Lunar New Year.
To elevate the final presentation, the packaging features metallic gold foil stamping and selective UV varnish, enhancing the contrast between matte and reflective surfaces. One of the most distinctive features of the project is that the four packaging boxes connect seamlessly to form a single panoramic illustration. When displayed together on retail shelves, the complete artwork unfolds into an immersive visual experience, transforming the packaging into both a collectible object and a striking point-of-sale display.
