Case 

Matsutei is Toronto’s go-to destination for a unique all-you-can-eat hot pot experience centered around authentic Japanese sukiyaki, with an exciting twist—flavors inspired by Chinese hot pot traditions. 

Celebrated for its creative fusion of East Asian cultures, the brand combines the warmth of heritage with a playful, modern flair. The visual identity blends expressive, old-style typography with lively, custom illustrations, creating a look that is both rooted in tradition and refreshingly contemporary—perfect for diners who love Japanese cuisine and crave a rich, flavorful, and memorable hot pot adventure. 

Client: Matsutei Sukiyaki 

Location: Downtown Toronto, Canada